01
The pillow
Premium memory-foam pillow with a hydronic insert — thin TPU channels that carry cool fluid right under your head and neck.
CertiPUR-US® foam · Cool-touch cover
First 100 ship July 13
2am,again?
Phase is a pillow that cools you back to sleep before you’re fully awake. A premium memory-foam pillow paired with a quiet bedside pod that holds the temperature you set, all night.
$50 CAD today, $450 on ship. Refundable any time before we charge.
- Built in Canada by Lanart Rug Inc.
- CertiPUR-US® foam
- 2-year warranty
The 2am moment
You wake at 2:14. Your pillow is hot. The sheets are damp. You flip the pillow — five minutes of relief, then you’re awake. By 2:30 you’re calculating how few hours of sleep you can survive on.
Most cooling pillows tap out here, because passive foam can only do so much. Phase keeps cooling — quietly, all night, at the temperature you set.
How Phase works
Three parts.
One quiet system.
02
The pod
A quiet bedside pod circulates temperature-controlled fluid through the pillow. Plug it in, fill it once, leave it.
Whisper mode ≤ 25 dBA · Tucks behind the headboard
03
The temperature
Set it from 13°C to 38°C with the dial on the pod or the included remote. Phase holds it through the whole night.
13°–38°C range · No ramping, no overshoot
13°C
Coldest setting
25 dBA
Night-mode noise
8 hr
Holds temperature
CertiPUR-US®
Memory foam
2-year
Warranty
Built by Lanart
Made by the family that’s made your pillows for 30 years.
Phase is built by Lanart Rug Inc. — the family-owned bedding company behind millions of memory-foam pillows in North American homes since 1995. We built Phase because our own mothers couldn’t sleep. We tested it on them first.
- Founded
- 1995
- Pillows sold
- 2.4M+
- Built in
- Montréal
- Phase units, run 1
- 100
Coming soon
Workshop photography
First 100 reservation
Ships July 13.
Limited to the first 100.
- Founder price: $500 CAD — locked for the first 100 only
- Lifetime warranty on the pod
- Free cover replacement, forever
- Direct text line to the founder for the first six months
- $50 today, $450 charged the day we ship
$50 is fully refundable if you change your mind before we ship. All prices in Canadian dollars.
Questions
The honest answers.
Is this for menopause or hot flashes?
Phase was built first for the women in our families who deal with night sweats. But it's just a temperature-controlled pillow — hot sleepers, partners of women on Phase, anyone who can't sleep when their head is warm will love it too.
How cold does it get, and how fast?
Down to 13°C. The pillow surface reaches your target temperature within about 6 minutes of turning it on, and Phase holds that temperature all night without overshoot.
How loud is the pod?
Whisper mode runs at ≤ 25 dBA — quieter than a library. There's a higher-power mode for first-cooldown, but night mode is what you'll hear when you're trying to sleep.
Will it leak?
Phase uses sealed quick-disconnects designed for the same coolant loops used in PC liquid-cooling. Every unit is pressure-tested before it leaves Montréal. If something ever goes wrong, the lifetime warranty on the pod has you covered.
Who's behind this?
Lanart Rug Inc. — a family-owned bedding company that's been making memory-foam pillows in Montréal since 1995. Phase is built and shipped from the same facility that's made millions of pillows for North American homes.
When does it ship?
The first 100 reservations ship Monday, July 13, 2026. We'll send you a tracking number the morning your unit leaves the workshop.
What if I don't like it?
Try Phase for 60 nights. If it's not for you, send it back — we'll refund your full $500 CAD. The $50 deposit is fully refundable any time before we ship.
How much will it cost after the first 100?
Retail will be $649 CAD. The $500 CAD founder price is reserved for the first 100 — that's the whole point of being on this list.
Why Canadian dollars?
Phase is built in Montréal by a Canadian company, so we price in CAD. We ship across Canada and the US — US buyers, your card will convert automatically at checkout (currently about USD $370 for the founder price).
Still wondering? Email us — replies go straight to James.